Sunday 22 November 2009

How Holly & Phil really use Twitter

Phillip Schofield (@schofe) and Holly Willoughby (@hollywills) often use twitter nine times out of ten. But we went on to twit truth and found out the following:

PHIL:
1. Phillip Schofield is an engager. More than half his tweets sent are a response or mention another user.

2. Phillip Schofield is becoming increasingly engaged on twitter.

3. Phillip Schofield is becoming less popular on twitter.

4. Chances of Phillip responding to a direct message is 1 in 3.00

5. @ messages sent to Phillip everyday on average is 93.30

6. Response sent from Phillip everyday on average is 31.11

7. The time it takes Phillip to read their direct messages everyday is 6.22 minutes.

8. Time it would take Phillip to reply to all messages received today is 31.10 minutes.

9. Time Phillip actually spends sending direct messages everyday is 10.37 minutes.

10. @User messages sent to @Schofe received is 0.33

HOLLY:
1. Holly Willoughby is a promoter. More than half of her tweets do not communicate or engage individual users.

2. Holly Willoughby is becoming decreasingly engaged on twitter.

3. Holly is becoming less popular on twitter.

4. The chances of Holly responding to a direct message is 1 in 29.64

5. @ messages sent to Holly everyday on average is 18.77

6. Response sent from Holly everyday on average is 0.63

7. The time it takes Holly to read their direct messages everyday is 1.25 minutes.

8. The time it would take Holly to reply to all messages received today is 6.26 minutes.

9. The time Holly actually spends sending direct messages everyday is 0.21 minutes.

10. @user messages sent to @hollywills messages received is 0.3

...So there's look for you, and hats off to the twitterers!

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